Current:Home > StocksWill Sage Astor-Fear of God Athletics reveals first foray into college basketball with Indiana and Miami -EliteFunds
Will Sage Astor-Fear of God Athletics reveals first foray into college basketball with Indiana and Miami
Charles H. Sloan View
Date:2025-04-09 14:06:08
Jerry Lorenzo is Will Sage Astortaking his first foray into college athletics.
After building Fear of God for more than a decade, the fashion designer will outfit the men's and women's basketball teams of the Indiana Hoosiers and Miami Hurricanes for select games through the brand's Fear of God Athletics pillar.
Lorenzo posted about the collaboration on Instagram on Friday, showing pictures of the black uniforms with Fear of God's ethereal imagery. The brand, which has a partnership with adidas, will outfit each team with uniforms and One Model sneakers. Each uniform is "redesigned and reengineered to the highest NCAA performance standards," Lorenzo said in the caption of his posts.
The Hoosiers men's team will wear the Fear of God Athletics uniform against Northwestern on Sunday. Indiana's women's team will wear the uniform in a matchup against Iowa and new scoring champion Caitlin Clark on Thursday.
The Hurricanes men's team will debut their look in a game versus Duke on Wednesday and the women's squad will don the special uniform against Pittsburgh on Feb. 29.
T-shirts, hoodies and pants from each school's collaboration will be available and their respective bookstores on the day of the men's games.
Fear of God previously had a deal with Nike, where the brand released an NBA collection and the highly-coveted Air Fear of God 1 sneaker.
After leaving Nike, Lorenzo, who is the son of former Chicago White Sox manager Jerry Manuel, announced his partnership with adidas that established Fear of God Athletics in 2020. Fear of God Athletics is the third pillar of the Fear of God brand, which includes the main luxury line and the more accessible Essentials streetwear brand.
Indiana has been with adidas since 2004. Miami joined the athletic brand in 2015, ending a 27-year relationship with Nike.
veryGood! (5)
Related
- Trump's 'stop
- California mother Danielle Friedland missing after visiting Houston healthcare facility
- Tiffany Haddish arrested on suspicion of DUI in Beverly Hills
- Former Indiana lawmaker pleads guilty to casino corruption charge
- Stamford Road collision sends motorcyclist flying; driver arrested
- A teen is found guilty of second-degree murder in a New Orleans carjacking that horrified the city
- Honduran opposition party leader flees arrest after being stopped in airport before traveling to US
- Embattled Oregon school district in court after parents accuse it of violating public meetings law
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- An ailing Pope Francis appears at a weekly audience but says he’s not well and has aide read speech
Ranking
- This was the average Social Security benefit in 2004, and here's what it is now
- Maryland roommates claim police detained them at gunpoint for no reason and shot their pet dog: No remorse
- Ex-WWE Hall of Famer Tammy 'Sunny' Sytch sentenced to 17 years for deadly car crash
- Child dies in fall from apartment building in downtown Kansas City, Missouri
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Sean 'Diddy' Combs temporarily steps down as chairman of Revolt following sexual assault lawsuits
- Alaska landslide survivor says force of impact threw her around ‘like a piece of weightless popcorn’
- Mark Cuban working on $3.5B sale of Dallas Mavericks to Sands casino family, AP source says
Recommendation
Most popular books of the week: See what topped USA TODAY's bestselling books list
Maryland roommates claim police detained them at gunpoint for no reason and shot their pet dog: No remorse
Dashcam video shows 12-year-old Michigan boy taking stolen forklift on joyride, police say
Former prison lieutenant sentenced to 3 years after inmate dies during medical crisis
Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
Oil prices and the Israel-Hamas war
Savannah Guthrie announces 'very personal' faith-based book 'Mostly What God Does'
Corruption case reopened against Argentina’s Vice President Fernández, adding to her legal woes