Current:Home > NewsGoogle reneges on plan to remove third-party cookies in Chrome -EliteFunds
Google reneges on plan to remove third-party cookies in Chrome
View
Date:2025-04-15 08:16:47
Google on Monday said the search company is reversing its plan to phase out the use of third-party cookies in its Chrome browser in favor of a new strategy that will allow people to "make an informed choice that applies across their web browsing."
The about-face was announced in a July 22 blog post from Anthony Chavez, vice president of Privacy Sandbox, a Google initiative created to phase out third-party cookies.
Google first announced plans in 2020 to phase out third-party cookies, data stored in web browsers that allow companies to track users. Among other things, cookies help marketers target ads to specific groups of people, and Google on Monday said that it was reversing course partly after receiving feedback from advertisers.
"This feedback has helped us craft solutions that aim to support a competitive and thriving marketplace that works for publishers and advertisers, and encourage the adoption of privacy-enhancing technologies," Chavez wrote.
He added, "Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they'd be able to adjust that choice at any time."
Google said it will discuss the new approach with government agencies. The proposal needs to be approved by regulators, including in the U.K. and European Union, which had opened investigations into the proposed new practice.
—Agence France Press contributed to this report.
- In:
Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.
TwitterveryGood! (185)
Related
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Celebrated Water Program That Examined Fracking, Oil Sands Is Abruptly Shut Down
- Today’s Climate: August 5, 2010
- He started protesting about his middle school principal. Now he's taking on Big Oil
- Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
- Sia Marries Dan Bernard During Intimate Italian Ceremony: See the Wedding Photos
- A Guide to Father of 7 Robert De Niro's Sprawling Family Tree
- How a deadly fire in Xinjiang prompted protests unseen in China in three decades
- Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
- Joran van der Sloot, prime suspect in Natalee Holloway's 2005 disappearance, pleads not guilty to extortion charges
Ranking
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- Inside a Michigan clinic, patients talk about abortion — and a looming statewide vote
- Chile Cancels Plan to Host UN Climate Summit Amid Civil Unrest at Home
- Want to get better at being thankful? Here are some tips
- The Super Bowl could end in a 'three
- Coach Outlet's New Y2K Shop Has 70% Off Deals on Retro-Inspired Styles
- Warren Buffett Faces Pressure to Invest for the Climate, Not Just for Profit
- Obama’s Climate Leaders Launch New Harvard Center on Health and Climate
Recommendation
Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
Thousands of toddler sippy cups and bottles are recalled over lead poisoning risk
Japanese employees can hire this company to quit for them
Fossil Fuel Allies in Congress Target Meteorologists’ Climate Science Training
Don't let hackers fool you with a 'scam
Georgia's highest court reinstates ban on abortions after 6 weeks
Shaquil Barrett's Wife Jordanna Gets Tattoo Honoring Late Daughter After Her Tragic Drowning Death
Who is Walt Nauta — and why was the Trump aide also indicted in the documents case?